The difference between a fake smile and a real smile is subtle but noticeable: a person's eyes will often "close up" as the cheeks move upwards.
One thing we notice on the artwork of 100% of the "as seen on TV" merchandise in stores is that the models CLEARLY ARE NOT REALLY HAPPY:
Their mouths are smiling, but their eyes are begging for you to rescue them.
It's fucking depressing, really.
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