Tuesday, October 11, 2016

The Literal Dehumanization of the NJ Transit Survey

I rode on the NJ Transit train recently and found the latest Transit survey brochure. This year it didn't have the old familiar crowd of six characters as featured in previous brochures:

No, this time someone just chose to fire up Microsoft Excel instead and turn a cheap chart into the brochure's main visual. It breaks my heart and makes my retinas bleed:

Instead of our beloved six, there's now an ugly pie chart with five wedges. WTH? Here's a forensic breakdown of what we think happened to the beloved six and which wedges of the pie chart they morphed into:

"Jesse" = FY14

Jesse's boring, conservative persona has been distilled into a harmless navy blue wedge. It won't offend anyone, and it matches perfectly with any pair of khakis you may be wearing to Rush.

"Jess" = FY13

Jess became the slightly brighter, more confident blue wedge of the pie. Her energy and verve have been captured with this fun-loving, friendly shade of azure. You go, Jess!
"Trina" = FY15

Leave it to Trina to boast a lusty purple wedge. The color almost matches her too-tight top and it's top-heaviness echoes her physique.

"Angie" and "Simon Peter" = FY12

Yeah, I know, it's unfair that they have to share a wedge. Mainly because she's a disembodied head, and he's a friggin' useless tool, so they add up to one. Life ain't fair, Charlie.

"Don With The Thumbs" = FY16

The man of the hour gets not only the biggest slice but the most flamboyant color the printers had available. This feels right because DWTT is all about calling attention to himself and being generally awesome. Good on ya, Don!

Did we make the right match ups? Text "USELESSANALYSIS" to 53562 to tell us or to submit your own ideas! Message and Data Rates May Apply

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