It's 2012 (soon to be 2013), guys. Can we cut the crap with showing a group of young people riding around in a convertible as a symbol of "good times" and "freedom?" And not just any group of happy young people- a specifically multi-cultural group of happy young people. It is a tired, hackneyed cliché that needs to drive over the Grand Canyon wearing kerchiefs and holding hands.
Now, what using this cliché in your commercials tells me is that not only are you unimaginative as an advertiser, you have such fear of offending anyone that you create this utopian bullshit peace-on-earth focus-group-generated gang of freshly-scrubbed teenagers, something I have yet to witness in my lifetime. It's actually more racist when you think about it. "Hey! Look how well the Asian guy gets along with the girl who's half black/half white!"
Also, a convertible? Every fucking time? I realize it makes it easier to shoot the entire group, but it's so weird to see something on TV so often THAT NEVER HAPPENS. Well, maybe in Santa Monica.
Bullshit.
Bullshit.
Bullshit.
You could almost take any of these stock photos, slap a random logo on it, and it would look like something you'd see on TV. That's a good idea. Let's try that now:
Man, advertising is easy.
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