A Very Belated Guest Entry From Beth

Months ago, Beth had expressed her displeasure at the new Tropicana Orange Juice packaging that PepsiCo had asked the Peter Arnell Group to design. Like a lot of consumers, she couldn't understand why something that wasn't broke needed fixing. And after much encouragement from EADJ, Beth started to write a tirade against the redesign as a blog entry. But then she flaked and whatever. Wait, no, actually I think EADJ didn't deem the piece funny enough. Either way.

But now, Beth's going to Northwestern in the fall to get an MBA or GED or some crap, and she was cleaning out her computer files at work. She finally shares with us her never-completed masterpiece:

Where do I begin? Seriously – where should my eyes begin reading the craptacular amount of copy on a simple orange juice box, and in what direction. There only need to be three words – “Tropicana”. “Orange.” “Juice”. Instead they waste my time saying that it is squeezed from fresh oranges, it’s 100% orange pure and natural, and oh by the way, its 100% pure and natural orange juice. The best part is probably that little half orange on the top. Except it eerily reminds me of the leftovers from a bris.