If you've been to a club recently or opened your eyes anywhere in L.A., you've seen the Ed Hardy brand. Yeah, it's that brand of shirts, hats, eyewear, etc. that's all based on vintage tattoos, but way more bedazzled and obnoxious. And to generalize a little bit, pretty much everyone I've encountered wearing this stuff is either the hugest tooltard or the worst kind of attention whore. I'd like to thank Don Ed Hardy for helping me identify the insufferable cocknose constituency in our population without having to talk to them.
We at EADJ have also theorized that the Ed Hardy brand not only serves as a way to identify total tools but possesses transformational power as well. We did a quick test:
But as transformative as the Ed Hardy brand can be to even the most beloved of figures, its powers are limited when pointed in the other direction:
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