Brand: Keep It Green
Brand Imagery: Butterflies and leaves over grass or some shit
Brand Promise: An all-natural bathroom experience
Feels Like: Wiping with a scout badge
Brand: Slurpass* Surpass* Facial Tissue
Brand Imagery: A black oval, some beige leaves, and the brand name accompanied by an asterisk asshole
Brand Promise: Like nothing you've ever used before
Feels Like: Like nothing you've ever used before– like a radioactive cactus on fire
Brand: North River
Brand Imagery: What looks like the Led Zeppelin Zoso Symbols
Brand Promise: "A Stairway To Heaven"
Feels Like: "Trampled Under Foot"
Brand: Green Heritage
Brand Imagery: Leaves, leaves leaves.
Brand Promise: A feeling like being set adrift on a raft of billowing leaves
Feels Like: Sasquatch going in dry
Brand: Mont Royal
Brand Imagery: A fancy cursive name in royal blue
Brand Promise: A regal time on "the throne"
Feels Like: A violent revolt (with torches) in the central valley
Brand: Soft Touch
Brand Imagery: Rounded cursive letters over a soothing blue background
Brand Promise: "We won't hurt you..."
Feels Like: "...much."
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