Monday, July 24, 2017

New Segment: Package Labels Behind The Scenes

The following packages all have distinctive imagery, so much so that EADJ went behind the scenes to find out what the process was to arrive at these memorable labels:

"Okay, X. I know you're a legendary rapper with a solid street rep, but do you think you could look more like you're smelling the Hot Pocket and maybe giving it a little respect?"

"I hate working with you."

"I hate working with you, too. But it's a paycheck. So suck it up, baby."

"Okay, we need a baby with a possibly mixed ethnic background– someone you couldn't just peg as 'Asian' or 'black.' I know, that's totally racist, but... WHOA, Amber, is that your baby??? He'd be perfect for this!!!!"

"All right, now hold the inhaler up to your face without bringing it all the way up... yes, and cock your head to the side like you're a cool mom and this is no big deal... nice... Hey, are you busy after this shoot? You wanna get some coffee?"

"Wait a minute for the fucking butterfly to land; we have low exposure lighting here. Okay, aaaand... FUCK! It flew off again! Put more of that fucking sugar water on the surface. It's coming back... and... FUCKING FUCK!"

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