Spotted in the April issue of New York Resident Magazine (what?!), an ad for the PetzLife line of oral care products. It so many bad design decisions that I have to slow the car down just to watch.
(click to enlarge)
First off, slapping some clipart human grins onto a miserable looking dog and cat and making them the main visual in the ad would be enough for me to fire the designer.
But apparently, the client liked the visual so much, they slapped it on the QR code:
Then there's the burlap background, the hideous insets of stained pet teeth, the small, dull product shots, the 7 Oral Problems they just made up on the spot, the twenty typefaces they used, the sickly green hue on all the photography, and the microscopic 'how to use' section.
If that weren't enough, they fence off a section at the bottom for some anxiety-relieving drops. "Works great for thunderstorms and fireworks!" Which actually sounds like a good idea, since pets are terrified of those noises. But if you're going to force feed them some liquid to calm them down, why not just use cough syrup or booze?
A 4.5 oz. bottle of those drops goes for 24 bucks, by the way. Yeesh. A 1.75L of Smirnoff Vodka, however, goes for only $17. Just sayin.
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