Brand Casualizing

In an attempt to be more accessible to consumers, lots of brands are making their handle abbreviated and less formal. This could possibly be traced to today's texting and tweeting culture, or you could attribute the trend to TRL, KFC, SNL or J-Lo.



Regardless, this shortening trend is not going away soon. Here are some upcoming brand makeovers:

• Chipotle will now be known as "Chipoat" without the annoying "lay"
• Leona Lewis will strip down to an outfit made only of white straps and rename herself "Leeloo"
• Dave will get rid of Buster, who was always the dumb one anyway
• Nokia will shorten their name to "Kia." No, wait a minute...
• Del Taco restaurants will close
• Oil of Olay will be shorted to Oilay
• Duracell will be changed to "The Dure," cuz that's all awesome and totally sweet
• Oprah's "O" Magazine will be halved into a "C"
• The band "Daughtry" will actually lengthen their name to "Wildebeest Assholes Grinding On Your Dad's Cock If You Listen To This Music You Fucking Tool Jagoff"