During the heyday of the regular DVD, Disney saw fit to brand their DVDs as "Disney DVDs," as if theirs were somehow more special. And titles like Little Mermaid or Pocahontas be available for a limited time then would "go back in the Disney vault," thereby depriving a couple of younger siblings the joy of watching a universally loved classic. Faced!
But I guess they cut that shit out once the Blu Ray/HD DVD wars flared up. Maybe some "Imagineeer" was too lazy to comp up Disney Blu Ray and Disney HD DVD logos? And even after the dust settled, and Blu Ray prevailed, Disney's new format releases no longer display an obnoxious proprietary logo. The company is still up to their "Disney vault" marketing hijinks, so parents will have to shell out $75 on eBay if they want their youngest to enjoy Beauty and the Beast.
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