It's encouraging to see a booming interest in S.T.E.M. (Science, Technology, Engineering and Math) subjects among children and young people, and with that comes the advent of STEM-related toys for sale. Some toys are better than others, of course. But one particular brand is trying to cash in on the STEM craze while still keeping their feet in the goddamned 1950s. I'm talking about Project Mc2 toys, based on a web series of the same name featuring "a highly secretive group of female government operatives who are trying to protect the world."
Project Mc2, rather than just promoting learning and interest in scientific subjects, chooses to add a thin layer of "science" to the archaic notion that girls should just play with makeup and go to the spa and worry about their appearance. The result is this grotesque mashup of encouraging learning and not-so-subtly keeping women and girls in their place.
I'm sure the argument here is "well, girls do like makeup and getting dressed up and doing their nails" which might be true, but why reinforce all that on girls who might only want to learn about science? Why girl-ify anything just because you want to pander girls? Science is science and interesting enough as it is. You don't need to put a pink skirt on a supercollider so girls can learn about atoms.
Beauticians are scientists! Hair stylists are conducting experiments!
Perfume, WITH SCENTS INCLUDED?! Wow, a bonus!
"Spa experiments." "Slumber Party Science Kit." You know, girls can be girls, but this cynical pandering (and patriarchal pressuring) is not fucking welcome in 2019.
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