How Miracle Whip Rebooted Its Image

If you watch soap operas, you may have noticed that Miracle Whip has redone their image to appeal to a younger audience by shortening their name to "MW" and boldly proclaiming that they're "not for everyone."

How did such a classic, fuddy-duddy brand drastically reimagine their own image and not sound like they're trying way too hard to be hip when they're obviously not? With a little help from their marketing department, of course. To get a little insight into the process, we obtained from the Miracle Whip ad agency Hoppes, Fangor & Dunfella some internal marketing materials that they used for the rebranding. Here is what is known as a "mood board," outlining in clipped out photos what the old Miracle Whip brand represented in consumers' minds, and what the new MW brand could represent moving forward.

Click to enlarge:

Stay tuned for more enlightening mood boards that we get from Hoppes, Fangor & Dunfella that we'll fish from their dumpster out back.

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And Now, Vince's Uncle Roberto On How To Eat a Triceratops In Four Easy Steps

New research by paleontologists has revealed the new theory of how Tyrannosaurus Rex used to devour Triceratops during the Cretaceous Period. Here are the findings recently released by the Society of Vertebrate Paleontology on how to eat a Triceratops:

1) Grab hold of the Triceratops' frill with your massive jaws.

2) Pull the frill upwards to create tension and tear the flesh. If the flesh still does not tear, perforate it with your massive teeth, then retry.

3) Rip the head off.

4) Enjoy the tasty neck flesh. Eat the skin off the face, if you fancy.

And speaking of tearing one's head off, if your limo driver shows up 5 minutes late for a pickup, he probably had a good reason, so you shouldn't discourage him with a bunch of abusive language over 5 lousy minutes, especially if he hasn't taken you to your destination yet. Think straight, kids.