Friday, July 15, 2011

I Ponder An Ad Way Too Long

I was at the car rental in Chicago, and I spotted this display ad for Kia cars:




Okay, a pretty run-of-the-mill ad of a guy jumping over a sedan. But then I looked closer:


Is that guy *in* the car with his head poking out of the sunroof? You certainly can't see that guy's feet behind the car.

What's amazing is that they took the time to retouch a reflection of the basketball in the windshield, but they left that guard sitting there like he's wearing the car like a barrel. Or is he on his knees, sticking out of the trunk?

F.

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