Friday, February 2, 2024

A Copywriter Gets Too Clever For an In-Store Sign at CVS


"Strive to underachieve." Meaning, try to have a cold for less than 7 to 10 days.

So a roundabout way to say take better care of yourself. 

So buying CVS cold relief products will help you "underachieve" compared to duration of the average cold.

WHY AM I SPENDING SO MUCH TIME ON THIS SIGN THAT NOBODY READS?

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