A Copywriter Gets Too Clever For an In-Store Sign at CVS

"Strive to underachieve." Meaning, try to have a cold for less than 7 to 10 days.

So a roundabout way to say take better care of yourself. 

So buying CVS cold relief products will help you "underachieve" compared to duration of the average cold.

WHY AM I SPENDING SO MUCH TIME ON THIS SIGN THAT NOBODY READS?

UAG

New Segment: EADJ Selections From the Sharper Image Catalog

 

After 11 years of blogging, Eat A Dick Joel thinks it's time we started featuring products we like. And it turns out 100% of those fine products are coincidentally featured in the vaunted Sharper Image catalog. Here now are our favorite items for sale there:

(Click to enlarge and read)

Found On the Complimentary iPad In Four Seasons, Los Angeles

The ProofrEADJer, May Edition