Spotted at Walgreens, a poster for... uh... What is this poster for?
It's not selling any merchandise that ties in with the release of "Freakier Friday". The poster is placed at the front of the store, not next to anything in particular. And the copy just reads:
From mundane Mondays to freakier Fridays, we got you.
Whether you're 18, 80 or somewhere in between, Walgreens is here to help.
We're for Women.
What the hell? Disney just gave Walgreens money to display a super vague, half-assed movie mention in the hope that somebody who needed lip balm or their diuretic medication sees it and immedately wants to watch the movie? We're they hoping their target audience would be like, "I was gonna grab some M&Ms, VO5 shampoo and a bedpan, but now that you mention it, I think I'm going to see the Lindsey Lohan/Jamie Lee Curtis long awaited sequel 'FREAKIER FRIDAY' in theatres now!"
Could someone in marketing please explain this to me? thx
BONUS Semi-related segment:
I saw this photo on Facebook and my dumb geek ass briefly thought Jamie Lee Curtis was standing in an R2D2 body.
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